Cain’s Internet Ads

Regardless of what one thinks of presidential candidate Herman Cain, his team certainly knows how to get buzz out of internet ads.  The smoking ad is a bit odd – but gets people talking.  Here is his newest, He Carried Yellow Flowers:

Curious what our readers think of Mr. Cain.  Will he manage to stay competitive or is he just the typical quirky candidate who fades when folks get serious after the holidays?  New Hampshire loves to vote against the “Establishment” candidates (see 1996 and 2000, for recent examples).  So normally I’d think Cain would have a shot there.  But Romney has a pretty sizable polling advantage in the Granite State.

8 thoughts on “Cain’s Internet Ads

  1. Cain has no ground game, no infrastructure of note. You can’t youtube your way to caucus and primary victories. Given that most members of the ABR camp are far more committed members of the ABO camp, I imagine that they will step into line when the time comes.

    1. Whether Herman Cain or any other Presidential contender can YouTube his or her way to caucus and primary victories with YouTube ads could depend on whether voters take a significant political message from the ads.

      One conservative writer made the following comment about the message of the ad:

      Now with the foregoing background, I return to the Cain cigarette smoking ad. It’s interesting that some people are baffled by it, including Fox News’s Sean Hannity on the right and MSNBC’s Rachel Maddow on the left. Sean Hannity said, “I don’t understand it,” and Rachel Maddow called it “inexplicable.” But I’m not baffled, and I do understand it. Mark Block says in the campaign ad, “We’ve run a campaign like nobody’s ever seen, but then America’s never seen a candidate like Herman Cain.”

      The Herman Cain ad has a subtle message, indeed a subliminal message, which will eventually emerge into Hannity’s and Maddow’s and most other voters’ consciousnesses. The message is that Herman Cain is opposed to political correctness, which is ruining our country, is opposed to the nanny state and is in favor of the legal liberties of the individual.

      Source Link: http://dailycaller.com/2011/10/26/why-i-love-herman-cains-new-smoking-ad/#ixzz1c1A96zQW

      If voters take the same message from the ad as did the writer, Cain could pick up votes because of the ad. That would be phenominal!

  2. I’m rather afraid that I don’t take Herman Cain too seriously as a candidate. I also think that his support will ebb away in the next few months, and the only thing that will keep him in the race, barring a sudden abstention from dropping bizarre comments, will be a Republican desire to run a black candidate or an increased Tea Party hold on the GOP.

    If forced to choose between the frontrunners right now, I think I would choose Romney. Strange as this may sound, it seems a bit refreshing to see a man who will say just about anything in order to be elected, rather than simply striving to impose an ideology.

  3. @Grover

    First-you and I are on the same page about the effect of the ad.

    On my WordPress.com Blog Marcjan, I made the following comment in response to a question:

    When you say “fallout” from the Cain TV ad, that’s certainly one of many views about the impact of the ad; but, that’s what Cain’s campaign is trying to accomplish.

    Depending on one’s view about the ad, the ad could be viewed as controversial, clever, slick, insulting and the adjectives go on. The more controversial, the better, because it’s the controversy accompanied by the divergent views about the ad which generate buzz, coverage and commentary. Indeed, analysts, commentators, opinion writers, talk hosts, bloggers, comedians, experts and others are all over the place talking about the impact of the ad. What a splash!

    The more buzz, coverage and commentary Cain can get, particularly online, the more he can get his message out, not for the millions of dollars that kind of marketing generally would cost, but for mere cents on the dollar.

    Second-the impact the ad may have in the GOP contest on voters who have clicked the You Tube Link and seen the ad could be phenominal.

    As of 11:30 a.m. EST this morning [10-27-11] the YouTube stats on the video clip were running through the roof:

    * 833,804 Views
    * 2,411 Likes
    * 5,470 Dislikes
    * 5,596 Comments
    * 327 Reactions

    With those king of stats, there is little doubt that In the online community, the ad is generating a great deal of buzz, coverage and commentary. It certainly could be reaching a significant number of GOP voters in Cain’s base who may think it’s neat.

    I enjoyed your article.

    Visit my WordPress.com Blog Marcjan. It has a feature article and comments on Cain’s campaign. Link:http://marcjan.wordpress.com/2011/10/25/iowa-primary-is-it-herman-cains-high-noon/

    I welcome comments from you and the commentators on your Blog.

    1. Thanks for reading our blog and commenting. I’ll check out your post.

      Those page views numbers are interesting – both for the total views and for the likes/dislikes ratio (which I’m a bit surprised at, actually).

      1. @Grover

        Much appreciated!

        The Likes/Dislikes Ratio on the surface may seem unbalanced.

        However, in online marketing, particularly in the field of online political communications and advertising, what counts more is the fact that there were X number of people who clicked the link for the video and viewed it, among which there were Y number of people who took the time to comment on the video some of whom took the extra step of clicking Like/Dislike.

        All of that online activity generates buzz, commentary, uploads and media coverage which in turn generates more buzz, commentary, uploads and media coverage until a peak is reached. Thus, the shelf life of a campaign video ad and the exposure it may yield for a candidate may run for months.

        So what’s known even as “negative reinforcement” is good news for online marketing. The number of “Dislikes” itself is a generator.

        Adam Gavriel, a marketing student who is also studying political science has wriitten a good article on the topic in which he said:

        “[T]he Cain campaign is surely making a huge statement with this commercial, and it’s getting notice which is what any marketer would want. However which way you dissect it, negative reinforcement is still reinforcement.”

        Source: Adam Gavriel, “HERMAN CAIN’S LATEST COMMERICAL,”
        Posted on the Getting CT Right Blog-Link:
        http://gettingctright.wordpress.com/2011/10/25/herman-cains-latest-commerical/

        Gavriel’s article is worth reading.

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